Yeah, this is a set of things I bet that most people never thought that they would see together. It all started when the fast food restaurant chain, Chick-fil-A took a hardline stance against gay marriage. After this happened, Jim Henson pulled the Muppet toys from their kid’s meals.
Of course, so as not to have us all believing that they decided to take a really stupid stance on an issue that has really turned around in the last…30 years, they tried to pass it off as the Muppet toys were unsafe, hence and that is why they got rid of them.
After this sad attempt at damage control failed on Facebook, one of their PR people created a fake Facebook account, pretending to be a teenage girl. Of course, since the internet is smarter than Chick-fil-A PR people, apparently, the internet realized that that the photo of the teenage girl, named “Abby Farle,” was a stock photo from Shutter Stock.
Now, after having taken a stance against gay marriage, lied about why Jim Henson ditched them, and then tried to cover up their lie with a fake person on Facebook, there is a Category 5 PR meltdown. And to be honest, the people at Chick-fil-A have nobody to blame but themselves.
This is…dumb. Really dumb. This is like PR retardation. It doesn’t get any stupider than this? One must ask an honest question – where did the PR people who work for Chick-fil-A get their education? I am a JPC student at the University of Alaska Anchorage, and even I could have told them that this is the stupidest thing ever.
Let’s take apart how stupid this is, because we are only a couple hundred words into the post, and I feel like it. First, there is the stance against gay marriage. Coming out against gay marriage is just bad business. There has been a HUGE social change on this issue. People who are against gay marriage are not the norm. They are becoming more and more the social outliers. The Westboro Baptist Church and the Mormons are every day making the anti-gay cause look worse and worse, the decent people are not playing ball. There is still a large chunk that is against it, and against the LGBT community, but you can be that things are changing, for the better.
Second, you said that the reason that the Muppet toys were pulled was because of finger injuries? Wow, what a pathetic lie. I mean, really, that is about as bad as saying that the reason you don’t sell bananas at your store is because somebody slipped on a banana peel. Saying that kids got their fingers’ stuck in the Muppet toys fooled nobody. But this leads to the final point.
Third, you created a fake Facebook account? As a teenage girl?! Man, that is just pathetic! I mean, that is literally the bottom of the barrel. You can’t possibly come back from that. It was so easy to fact-check this, because the account was created 8 hours before the post. Did nobody at Chick-fil-A realize that that brain thing that their teachers said was so important actually can be used for something more than just space filler in the space inside the cranium?
All in all, this is the dumbest PR move in history. Chick-fil-A, you aren’t coming back from this. Whoever’s idea this stunt with the girl, using a stock photo, it was, they should be fired. And I hope you learned something. As bad as the Komen For the Cure debacle was, it pales in comparison.
But the biggest stupid mistake that this company has made is that they are going to lose business. Big time. Boycotts are already in place, and I am not one of those people who says that those are wrong. If conservatives want to preach the free market, well guess what – here’s the free market in action. People are given a choice, and they have made it.
Chick-fil-A, somebody, or a lot of somebody’s need to get fired. I am with the boycott, not because you are bigots. That at least makes some sense to me. But being stupid at your business, that’s just unacceptable.